Mc Carthy E.Jerome, & Perreault William D. (2006). Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) (Tái bản lần thứ 10.). American: McGraw Hill/Irwin.
Chicago ZitierstilMc Carthy E.Jerome, und Perreault William D. Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing). Tái bản lần thứ 10. American: McGraw Hill/Irwin, 2006.
MLA ZitierstilMc Carthy E.Jerome, und Perreault William D. Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing). Tái bản lần thứ 10. American: McGraw Hill/Irwin, 2006.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.