rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)
  name:
    name part: Mc Carthy E.Jerome
    role:
      role term: creator
  name:
    name part: Perreault William D
  type of resource: text
  origin info:
    place:
      place term: American
    publisher: McGraw Hill/Irwin
    date issued: 2006
    edition: Tái bản lần thứ 10
    issuance: monographic
  language:
    language term: vie
  physical description:
    extent: 638tr. ; 27cm
  abstract: Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout.
  abstract: While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability. --This text refers to an out of print or unavailable edition of this title.
  note: Mc Carthy E.Jerome, Perreault William D
  subject:
    topic: Marketing
  classification: 658.8 / M100R-w
  identifier: 9780072935899
  record info:
    record creation date: 101124
    record change date: 20101124000000
    record identifier: TVCDKTCT12722