APA Citation

Arikan Akin. (2008). Multichannel Marketing: Metrics and Methods for On and Offline Success. Indianapolis.: Wiley Publishing, Inc.

Chicago Style Citation

Arikan Akin. Multichannel Marketing: Metrics and Methods for On and Offline Success. Indianapolis.: Wiley Publishing, Inc, 2008.

MLA Citation

Arikan Akin. Multichannel Marketing: Metrics and Methods for On and Offline Success. Indianapolis.: Wiley Publishing, Inc, 2008.

Warning: These citations may not always be 100% accurate.