01919nam a2200409 a 4500 TVCDKTCT12797 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20110328000000 110328 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 0072969431 vie 658.4 / R100F-a A. Thompson Arthur Crafting and Execting Strategy: The quest for competitive advantage concept and cases / A. Thompson Arthur, E. Gamble John Tái bản lần thứ 15 New York : McGraw -Hill , 2007 558tr. ; 27.5 cm Contents: Part 1: What is strategy and why is it important? Part 2: The managerial process of crafting and excecuting strategy Part 3: Evaluating a company's external environment Part 4: Evaluating a company's reaources and compatitive posotion Part 5: The five generic competitive strategies : which one to employ? Part 6: Supplementing the chosen competitive strategy other important strategy choices Part 7: Competing in foreign markets Part 8: tailoring strategy to fit specific industry and company situations Part 9: Siversification: strategies for managing a group of businesses Part 10: Strategy, ethics, and social responcibility Part 11: Building and organization capable of good strategy execution Part 12: Managing internal operations: actions that promote good strategy excution Part 13: corporate culture and leadership: keys to good strategy execution .................... Strategic planning Strategic planning--Case studies E. Gamble John