01423nam a2200253 a 4500 TVCDKTCT12838 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20110414000000 110414 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 0073080063 vie 658.84 / M100K-p R. Cateora Philip International Marketing / R. Cateora Philip, L Craham John Tái bản lần thứ 13 NewYork : McGraw -Hill , 2006 702tr. ; 27 cm Contents: Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Export marketing International business enterprises L Craham John