01938nam a2200289 a 4500 TVCDKTCT12854 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20110420000000 110420 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 0470230630 vie 658.15 / N100M-b Burton Terry Naming Rights / Burton Terry New Jersey : John Wiley & Sons , 2008 256tr. ; 23cm In 2007 the sale of naming rights brought an estimated billion in revenue to the nonprofit sector What slice of the pie did your organization enjoy? From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can use today. Can your development team quickly pull together an accurate benchmark report? Learn how to benchmark and compete with peer organizations for buildings, spaces, and named endowments. Setting the ask amounts for your naming opportunities is critical to closing the deal. Are you ready? Selling naming rights helps to boost brand name recognition in fundraising campaigns. Learn what's going on with naming rights in higher education, health care, arts and culture organizations, and a wide range of other nonprofits. Twenty-year research expert Terry Burton fills this book with practical examples that peel away the layers of complexity and offers you a handbook that exemplifies thought leadership, creativity, and innovation. Stay on the cutting edge of emerging trends. Turn naming opportunities into named gifts. Add dollars to your bottom line. Naming Rights shows you how. Institutional advertising