01164nam a2200229 a 4500 TVCDKTCT13341 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20111123000000 111123 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 9780073049021 vie 658.8 / M100R-g Grewal Dhruv Marketing / Grewal Dhruv, Levy Michael In lần thứ 1 American : McGraw-Hill , 2007 640tr. Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. . Marketing Levy Michael