D. Perreault William, P. Cannon Joseph, & McCarthy E. Jerome. (2008). Basic Marketing: A Marketing Strategy Planning Approach. American: Mc Graw Hill Irwin.
Chicago Style CitationD. Perreault William, P. Cannon Joseph, and McCarthy E. Jerome. Basic Marketing: A Marketing Strategy Planning Approach. American: Mc Graw Hill Irwin, 2008.
MLA CitationD. Perreault William, P. Cannon Joseph, and McCarthy E. Jerome. Basic Marketing: A Marketing Strategy Planning Approach. American: Mc Graw Hill Irwin, 2008.
Warning: These citations may not always be 100% accurate.