http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
iSpeak: Public Speaking for Contemporary Life, 2008 Edition
For your classes in Public Speaking McGraw-Hill introduces the latest in its acclaimed M Series. The M Series started with your students. McGraw-Hill conducted extensive market research with over 4,000 students to gain insight into their studying and buying behavior. Students told us they wanted more portable texts with innovative visual appeal and content that is designed according to the way they learn. We also surveyed instructors, and they told us they wanted a way to engage their students without compromising on high quality content.
Freedom of speech and public speaking are critical components of a healthy democracy. iSpeak promotes this declaration by using examples that reflect vital personal, social, and political themes that portray campus communities across the country. iSpeak consistently demonstrates that public communication is directly related to what people care about, what people want, and what people do.
More current, more portable, more captivating, plus a rigorous and innovative research foundation adds up to: more learning. When you meet students where they are, you can take them where you want them to be.
E. Nelson Paul, Titsworth Scott, C. Pearson Judy