01950nam a2200457 a 4500 TVCDKTCT13791 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20120426000000 120426 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 978-0-07-32828-4 vie 330 / L200A-w P. Cannon Joseph Learning Aid/Essentials Marketing / P. Cannon Joseph, McCarthy E. Jerome, D.PerreaultJr. William New York : Mc Graw Hill , 2008 224tr. ; 27cm Contents 1. Marketing's value to consumers, firms, and society 2. Marketing strategy planning 3. Focusing marketing strategy with segmentation and positioning 4. Evaluating opportunities in the changing marketing environment 5. Final consumers and their buying behavior 6. Business and organizational customers and their buying behavior 7. Improving decisions with marketing information 8. Elements of product planning for goods and services 9. Product management and new-product development 10. Place and development of channel systems 11. Distribution customer service and logistics 12. Retailers, wholesalers, and their strategy 13. Promotion-Introduction to integrated marketing communications 14. Personal selling and customer service 15. Advertising and sales promotion 16. Pricing objectives and policies 17. Price setting in the business world 18. Ethical marketing in a consumer-oriented world Learning Aid Essentials Marketing McCarthy E. Jerome D.Perreault,Jr. William