01300nam a2200217 a 4500 TVCDKTCT14251 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20130614000000 130614 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 9780470137321 vie 658.8343 / J400I-j Jaffe Joseph Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership / Jaffe Joseph Canada : John Wiley & Sons , 2007 300tr. ; 23 cm With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives. Customer relations Business Communication Projects