01514nam a2200229 a 4500 TVCDKTCT14280 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20130618000000 130618 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 9780073405063 vie 658.022 / E202T-j A. Katz Jerome Entrepreneurial Small Business / A. Katz Jerome, P. Green Richard U.S.A : MC Graw Hill , 2009 673tr. ; 27 CM Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start. Entrepreneurial Small Business New buusiness enterptises--Managment P. Green Richard