01089nam a2200217 a 4500 TVCDKTCT14281 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20130618000000 130618 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 978-0073289137 vie 302.23 / ST105L-i J.Baran Stanley Introduction to Mass Communication: Media Literacy and Culture / J.Baran Stanley American : Mc Graw Hill , 2008 516tr. This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. --This text refers to an out of print or unavailable edition of this title. Mass media