rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Introduction to Mass Communication: Media Literacy and Culture
  name:
    name part: J.Baran Stanley
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: American
    publisher: Mc Graw Hill
    date issued: 2008
    issuance: monographic
  language:
    language term: vie
  physical description:
    extent: 516tr.
  abstract: This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
  abstract: --This text refers to an out of print or unavailable edition of this title.
  note: J.Baran Stanley
  subject:
    topic: Mass media
  classification: 302.23 / ST105L-i
  identifier: 978-0073289137
  record info:
    record creation date: 130618
    record change date: 20130618000000
    record identifier: TVCDKTCT14281