01758nam a2200241 a 4500 TVCDKTCT14322 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20130621000000 130621 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 978-0470438329 vie 658.4 / SM100R-r Douglas Kimberly Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy / Douglas Kimberly NewYork : Wiley , 2009 272tr. Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy. New products Consumers preferences Consumers - Research