02661nam a2200265 a 4500 TVCDKTCT14343 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20130625000000 130625 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 978-0470247532 vie 658.8 / M100R-p Fragasso Phil Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life / Fragasso Phil American : John Wiley & Sons , 2008 304tr. You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset. It's one thing to be great at what you do, but it's quite another thing to be able to convince customers of that fact. If you're a professional service provider, salesperson, or independent contractor, marketing is a critical ingredient in your company's success. Marketing for Rainmakers presents a collection of fifty-two business-building, loyalty-inspiring marketing ideas for anyone who wants to increase their customer base, improve customer relations, and make more money doing what they love to do. Inside, you'll discover a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate you from the competition and build profitable long-term relationships with your clients. Fully practical and applicable to your small business, Marketing for Rainmakers shows you how to build a thriving professional practice using a marketing mindset based on intense customer focus. Many professionals find marketing mysterious and tricky. Few people truly understand it. This book breaks good marketing down to its simplest goal—to motivate people—and shows you how to do just that. In fact, this straightforward marketing guide will turn you into a true marketing rainmaker—that person who can motivate customers and build long-lasting, profitable relationships with them. Customer relations Customer services Marketing