01375nam a2200241 a 4500 TVCDKTCT14433 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20130926000000 130926 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 9780077246266 vie 658.4012 / M100N-g B. Eisner Alan Strategic Mângement : Creating competitive advantages / B. Eisner Alan, G. Gess Gregory, T. Lumpkin G Tái bản lần thứ 5 American : MC Graw Hill , 2010 501tr. ; 23 cm Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. strategic planning G. Gess Gregory T. Lumpkin G