01675nam a2200241 a 4500 TVCDKTCT14441 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20130927000000 130927 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 0073530417 vie 658.4 / STR100T-g Lumpkin G. T. Strategic Management: Text and Cases / Lumpkin G. T., G.Dess Gregory, Eisner Alan B American : Mc Graw Hill , 2009 912tr. Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies. Strategic planning G.Dess Gregory Eisner Alan B