01480nam a2200277 a 4500 TVCDKTCT14607 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20140616000000 140616 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 978-0073404875 vie 658.802 / M100R-d Grewal Dhruv M Marketing / Grewal Dhruv, Levy Michael NewYork : Mc Graw Hill , 2011 422tr. M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors. M:Marketing 2e also includes unmatched teaching support. --This text refers to an out of print or unavailable edition of this title. Maketting Levy Michael