http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.
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Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
M:Marketing 2e also includes unmatched teaching support.
--This text refers to an out of print or unavailable edition of this title.