02296nam a2200265 a 4500 TVCDKTCT14643 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20140618000000 140618 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 0130082171 vie 658.15 / M100N-a A. Atkinson Anthony Management Accounting / A. Atkinson Anthony, S. Kaplan Robert, A. Mark Young Tái bản lần thứ 4 American : Pearson Prentice Hall , 2004 624tr. ; 27 cm "The principles contained in this book are relevant to us on a daily basis as we make decisions that impact the sales and profits of the Butterfinger candy bar franchise. We use the tools to evaluate media spending, to determine the extent to which we customize product offerings for retailers, to determine when to increase/decrease number of SKUs in the franchise, to identify significant consumer complaints with the product so as to determine corrective action, etc. This is a must read for anyone interested in growing a business." – Anne Loveland, Associate Marketing Manager, Nestle USA "The workplace has changed and so must the workforce. Accountants must now do more than keep the score–they must help make it. The creation and measurement of value is what business is about. The new edition provides the reader with the toolset to take on these new challenges. Filled with practical cases studies and examples, here's the roadmap to finance's new job requirements." – Peter A. Zampino, Director of Research, Consortium for Advanced Manufacturing International (CAM-I) "I've used this book ...since 1995. From the outset this text has been revolutionary in its focus on creating value through innovative performance measurement and control. This theme resonates with our students who have taken financial accounting, finance and corporate strategy and understand the importance of securing competitive advantage through distinctive managerial practices." – Shannon Anderson, Rice University Management accounting S. Kaplan Robert A. Mark Young