01311nam a2200253 a 4500 TVCDKTCT23355 CT 20150310091122.6 150226syyyy vn Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 17.000 đ vie 658.8 GI-108T Bộ môn Kinh tế Giáo trình Marketing căn bản / Bộ môn Kinh tế Lưu hành nội bộ Lần thứ 1 TP. HCM : Trường CĐKT Cao Thắng, 2012 77 tr. ; 27cm Nội dung cuốn sách gồm các chương sau: Chương 1: Khái quát về marketing. Chương 2: Hệ thống thông tin và nghiên cứu marketing. Chương 3: Phân khúc thị trường - Lựa chọn thị trường mục tiêu - Định vị sản phẩm. Chương 4: Chiến lược sản phẩm. Chương 5: Chiến lược đánh giá. Chương 6: Chiến lược phân phối. Chương 7: Chiến lược xúc tiến. Mua Marketing--Giáo trình Kho Sách 100044514, 100044527, 100044545, 100044581, 100044587