01435nam a2200241 a 4500 TVCDKTCT6834 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20070509000000 070509 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 0-07-255372-3 vie 658.8 / M100R-m Etzel Michael J Marketing(Sách Photocopy) / Etzel Michael J, Walker Bruce J, Stanton William J Tái bản lần thứ 13 American : McGraw Hill , 2004 691tr. ; 27cm Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page. Marketing Walker Bruce J Stanton William J