02020nam a2200277 a 4500 TVCDKTCT8174 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20070830000000 070830 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 0471454400 vie 658.4 / BR200A-b Davidson Bill Breakthrough: How Great Companies Set Outrageous Objectives and Achieve Them / Davidson Bill American : Wiley , 2003 244tr. This research project began in 1992, when 18 of IBM's senior executives met for their annual strategy review. IBM had just completed an enormously successful decade, but the team was struggling with the fact that the current business cycle was coming to an end. As part of its effort to adapt to the rapid changes occurring in technology, Big Blue hired Davidson's consulting firm, MESA Research, to conduct a study of how other businesses had achieved successful transformation. The core tenet of Davidson's research is that success is based on innovative breakthroughs that focus the energy needed to achieve outrageous objectives. Breakthroughs on an enterprise scale can be significant enough to reshape entire industries as the insurgent business overturns the entrenched incumbents. During a 10-year period, MESA studied 70 companies that transformed their industries, including Progressive Insurance, Countrywide Mortgage, Southwest Airlines, Dell Computer, and Amazon.com. Davidson maintains the reader's interest by keeping the theory brief and focusing on the dynamic real-life stories of success and failure. David Siegfried Copyright © American Library Association. All rights reserved Many Breakthrough Companies Breakthrough Cycle Outrageous Objective American Standard Fist Nationwide United States,