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Breakthrough: How Great Companies Set Outrageous Objectives and Achieve Them
This research project began in 1992, when 18 of IBM's senior executives met for their annual strategy review. IBM had just completed an enormously successful decade, but the team was struggling with the fact that the current business cycle was coming to an end. As part of its effort to adapt to the rapid changes occurring in technology, Big Blue hired Davidson's consulting firm, MESA Research, to conduct a study of how other businesses had achieved successful transformation. The core tenet of Davidson's research is that success is based on innovative breakthroughs that focus the energy needed to achieve outrageous objectives. Breakthroughs on an enterprise scale can be significant enough to reshape entire industries as the insurgent business overturns the entrenched incumbents. During a 10-year period, MESA studied 70 companies that transformed their industries, including Progressive Insurance, Countrywide Mortgage, Southwest Airlines, Dell Computer, and Amazon.com. Davidson maintains the reader's interest by keeping the theory brief and focusing on the dynamic real-life stories of success and failure. David Siegfried
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