D.Perreault William, & Mc Carthy E.Jerome. (2004). Applications in Basic Marketing 2004-2005: Clippings from the Popular Business Press. American: McGraw -Hill.
Citação norma ChicagoD.Perreault William, e Mc Carthy E.Jerome. Applications in Basic Marketing 2004-2005: Clippings From the Popular Business Press. American: McGraw -Hill, 2004.
Citação norma MLAD.Perreault William, e Mc Carthy E.Jerome. Applications in Basic Marketing 2004-2005: Clippings From the Popular Business Press. American: McGraw -Hill, 2004.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.