01757nam a2200301 a 4500 TVCDKTCT8224 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20070904000000 070904 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 0071364145 vie 658.8 / SC400T-e Robinnette Scott Emotion Marketing: The Hallmark Way of Winning Customers for Life / Robinnette Scott, Brand Claire, Lenz Vicki American : McGraw -Hill , 2000 247tr. ; 24cm To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s—Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing. Emotion Marketing Value Stars Hallmark Gold Crown Brand Claire Lenz Vicki