01675cam a2200373 i 4500 TVCDKTCT83888 20160519095604.0 130208t20132013njua b 001 0 eng Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 2013001304 111848018X (cloth) 9781118480182 (cloth) DLC eng DLC rda DLC pcc HF5414 .S378 2013 658.8/72 C431E Savar, Avi, 1973- Content to commerce : engaging consumers across paid, owned and earned channels / Avi Savar. Hoboken, New Jersey : Wiley, [2013] ©201 xlvi, 242 pages : illustrations ; 24 c text rdaconten unmediated rdamedi volume rdacarrie Includes bibliographical references and index Section I : Brand as network -- Section II : The value of the network -- Section III : Audience first -- Section IV : Content is currency -- Section V : Looking ahead -- Section VI : Epilogue Internet marketing Social marketing Online version : Savar, Avi, 1973- Content to commerce Hoboken : Wiley, 2013 9781118526460 (DLC) 201300565 Kho Sách 100046781 7 cbc orignew 1 ecip 20 y-gencatlg acquire 2 shelf copies policy default xj13 2013-02-08 xj13 2013-02-08 (telework) rd05 2013-02-08 xn05 2013-06-19 1 copy rec'd., to CIP ver. rl00 2013-07-12 to SMA rl09 2013-07-16 ; to CALM