01924cam a2200349 i 4500 TVCDKTCT83985 20160523142000.7 130329t20132013njua 001 0 eng Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 2013008506 1118566122 (cloth) 9781118566121 (cloth) DLC eng DLC rda DLC pcc HF5415.32 .H637 2013 658.8. L101D Holtzclaw, Eric V., 1973- Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] ©201 xvi, 208 pages : illustrations ; 24 c text rdaconten unmediated rdamedi volume rdacarrie Includes index History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword Consumer behavior Online version : Holtzclaw, Eric V., 1973- Laddering Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] 9781118652978 (DLC) 201301339 7 cbc orignew 1 ecip 20 y-gencatlg acquire 2 shelf copies policy default xj07 2013-03-29 xj07 2013-03-29 (telework) to Dewey rd05 2013-04-01 xn09 2013-08-27 1 copy rec'd., to CIP ver. rl00 2013-08-30 to SMA rl09 2013-09-16 ; to CALM rl04 2014-01-16 copy 2 added rl04 2014-01-16 to discard