Kim, W. C., & Mauborgne, R. Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (Expanded edition.).

Kim, W. Chan., و René Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition.

Kim, W. Chan., و René Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition.