Kim, W. C., & Mauborgne, R. Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (Expanded edition.).
Chicago-stil citatKim, W. Chan., och René Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition.
MLA-referensKim, W. Chan., och René Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition.
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