01450cam a22003618i 4500 TVCDKTCT86553 20160920091609.5 140825s2015 mau b 001 0 eng Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 2014032847 9781625274496 (alk. paper) DLC eng DLC rda pcc HF5415.153 .K53 2015 658.8 BL506-O Kim, W. Chan. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne Expanded edition 150 Boston, Massachusetts : Harvard Business Review Press, [2015 pages c text txt rdaconten unmediated n rdamedi volume nc rdacarrie Includes bibliographical references and index Market segmentation New products Mauborgne, René 7 cbc orignew 1 ecip 20 y-gencatlg acquire 2 shelf copies policy default claim1 2015-07-06 claim2 2015-12-02 to CAD 2016-04-05 rm15 2014-08-25 rm15 2014-08-25 (telework) rm15 2014-08-25 to Dewey xl06 2014-08-26 Kevin Evers; phone: 617-783-7778; email: kevers@hbr.org; bc: kevers@harvardbusiness.o