01515cam a22002897i 4500 TVCDKTCT87869 20200601153501.000 150121s2014 njua b 001 0 eng d Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 2014498622 GBB477403 bnb 9781118930267 658.8/12 B510L Trefler, Alan, author Build for change : revolutionizing customer engagement through continuous digital innovation / Alan Trefler. Hoboken, New Jersey : Wiley, 2014 175 pages ; 24 cm Includes bibliographical references (pages 161-166) and index. Customerpocalypse -- Death by data -- Adding judgement and desire -- Getting it done with customer processes -- Change how you think about technology -- Liberating your organization -- You are your software : the digital imperative. . The build for change approach to surviving the future means revolutionizing the customer experience and re-thinking technology, all with businesspeople at the forefront. Tặng Customer relations Management Technological innovations. Internet marketing. Relationship marketing Technological innovations. Kho Sách 100048531, 100048604 Table of contents only http://www.loc.gov/catdir/enhancements/fy1507/2014498622-t.html