01896cam a2200337 a 4500 TVCDKTCT94921 20190916093356.1 120917s2013 maua 001 0 eng Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 2012037855 9781422189887 (pbk. : alk. paper) DLC DLC DLC pcc HF5415.13 .H368 2013 658.8 HBRS 10 M521T Harvard business School HBR's 10 must reads on strategic marketing, Harvard Business School. Harvard business review's 10 must reads on strategic marketing HBR's ten must reads on strategic marketing Boston, Mass. : Harvard Business Review Press, 2013. v, 206 p. : ill. ; 21 cm. HBR's 10 must reads series Includes index. Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. Tặng Marketing Management. Strategic planning. Kế Toán Harvard business review. Kho Sách 100050280, 100050290, 100052462