01219nam a2200241 a 4500 TVCDKTCT95046 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20171109135001.6 120425 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 0073049026 vie 658.8 / M100R-d Grewal Dhruv Marketing / Grewal Dhruv, Levy Michael New York : Mc Graw Hill , 2016 679tr. ; 27CM Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. . Marketing Levy Michael Kế Toán Kho Sách 100050391, 100050404