01896nam a2200277 a 4500 TVCDKTCT95049 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20171120093213.9 131023 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 0073529931 eng 658.8 / M100R-r A.Kerin, Roger Marketing / A.Kerin Roger, W.Hartley Steven, Rudelius William American : Mc Graw Hill , 2013 507tr. High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. Tặng Maketting Rudelius William W.Hartley Steven Kho Sách 100050266, 100050383