01439nam a2200385 a 4500 TVCDKTCT9916 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20200917090428.000 080730 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 0072864710 vie 658.8 / M100R-w D.Perreault William Applications in Basic Marketing: Clippings From the Popular Business Press 2005-2006 Edition / D.Perreault William, E. Jerome McCarthy American : McGraw -Hill , 2005 215tr. ; 29cm 1. Marketing's Value to Consumers, Firms, and Society 10. Marketing Strategies 11. Ethical Marketing in a Cobsumer Oriented World 2. Finding Target Market Opportunities 3. Evaluationg Opportunities in the Changing Marketing Environment 4. Buyer Behavior 5.Getting information for Marketing Desisions 6. Product 7. Place 8. Promotion 9. Price Contents of text : Kinh tế--Quản trị thị trường--Tiếp thị Marketing E. Jerome McCarthy Kế Toán Kho Sách 100025631, 100036099, 100036108, 100036141