Mc Carthy E.Jerome, & Perreault William D. (2006). Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing). American: McGraw Hill/Irwin.
Čikaški stil citiranjaMc Carthy E.Jerome, i Perreault William D. Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing). American: McGraw Hill/Irwin, 2006.
MLA način citiranjaMc Carthy E.Jerome, i Perreault William D. Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing). American: McGraw Hill/Irwin, 2006.
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