APA aipamena

Mc Carthy E.Jerome, & Perreault William D. (2006). Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing). American: McGraw Hill/Irwin.

Chicago Style aipamena

Mc Carthy E.Jerome, và Perreault William D. Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing). American: McGraw Hill/Irwin, 2006.

MLA aipamena

Mc Carthy E.Jerome, và Perreault William D. Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing). American: McGraw Hill/Irwin, 2006.