Cita APA

Mc Carthy E.Jerome, & Perreault William D. (2006). Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing). American: McGraw Hill/Irwin.

Citación estilo Chicago

Mc Carthy E.Jerome, y Perreault William D. Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing). American: McGraw Hill/Irwin, 2006.

Cita MLA

Mc Carthy E.Jerome, y Perreault William D. Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing). American: McGraw Hill/Irwin, 2006.