01768nam a2200229 a 4500 TVCDKTCT9953 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20080804000000 080804 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 0072935898 vie 658.8 / M100R-w Mc Carthy E.Jerome Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) / Mc Carthy E.Jerome, Perreault William D American : McGraw Hill/Irwin , 2006 638tr. ; 27cm Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability. --This text refers to an out of print or unavailable edition of this title. Marketing Perreault William D