rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Direct and interactive marketing
  title info: title
  name:
    name part: Sargeant, Adrian
    role:
      role term: creator
  name:
    name part: Adrian Sargeant; Douglas C. West
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Oxford [England],New York
    publisher: Oxford University Press
    date issued: 2001
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxiii, 460 p.
    extent: ill.
    extent: 25 cm
  abstract: This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provides a consideration of both customer acquisition and customer development and a detailed examination of the research and analytical techniques employed in making marketing decisions
  note: Adrian Sargeant, Douglas C. West
  note: Includes bibliographical references and index
  subject:
    topic: Direct marketing; Interactive marketing
  classification: 658.84
  classification: A243
  identifier: 0198782535
  identifier: 9780198782537
  record info:
    record creation date: 210423
    record identifier: TVU_11681