rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Buyer behaviour
  title info:
    sub title: a multi-cultural approach
  title info: title
  name:
    name part: Du Plessis, P. J.
    role:
      role term: creator
  name:
    name part: P.J. du Plessis & G.G. Rousseau
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Oxford,New York
    publisher: Oxford University Press
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xvi, 485 p.
    extent: ill.
    extent: 25 cm
  abstract: What makes a shopper buy one brand of frozen food in preference to another? Does the race or cultural background of the shopper make any difference to the choice? What role does price pay in purchasing decisions? These are just some of the many difficult questions discussed - and answered - in the third edition of this classic on southern African consumer marketing. The authors explain the short but dynamic evolution of consumer behaviour, and propel the reader to a detailed analysis of demographic data key to South Africans buying decisions, and an in-depth look at the effect of diversity on customer choice. For students or practitioners of marketing, advertising or marketing communications, the third edition of Buyer Behaviour offers not only a thorough theoretical grounding in the subject but also practical, up-to-date information essential to making informed decisions about marketing strategy in a multi-cultural environment
  note: P.J. du Plessis & G.G. Rousseau
  note: Includes bibliographical references and index
  subject:
    topic: Consumer behavior; Consumers; Customer relations
  classification: 658.8342
  classification: PL206
  identifier: 0195784316
  identifier: 9780195784312
  record info:
    record creation date: 210423
    record identifier: TVU_11935