rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Sun Tzu and the art of business
  title info:
    sub title: six strategic principles for managers
  title info: title
  name:
    name part: McNeilly, Mark
    role:
      role term: creator
  name:
    name part: Mark McNeilly
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: New York
    publisher: Oxford University Press
    date issued: 1996
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: viii, 261 p.
    extent: ill.
    extent: 24 cm
  abstract: Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice
  note: Mark McNeilly
  subject:
    topic: Sunzi; 6th cent. B.C; Strategic planning; Sun Zi
  classification: 658.4012
  classification: M109
  identifier: 0195137892
  identifier: 9780195137897
  record info:
    record creation date: 210423
    record identifier: TVU_12071