01523nam a2200265Ia 4500 TVU_12349 210423s9999 xx 000 0 und d 0195780558 9780195780550 eng 659.20968 C313 Skinner, Chris The Chris Skinner, Llew von Essen Oxford,New York Oxford University Press 1991 398 p. ill. 23 cm This authoritative textbook on the practice of public relations in Southern Africa has been thoroughly revised and updated to reflect the most recent trends and developments in public relations. Expanded discussions have been included on such topics as the multicultural nature of South African society, ethics in public relations and promotional strategies. The application of modern technology is dealt with in depth, and includes such issues as compiling a research brief and planning and presentation using the latest technology. New case studies such as those on the National Lottery and the Arrive Alive campaign have been added. Existing case studies have been updated to expose students to relevant and current public relations issues. Extensive and comprehensive checklists and protocol guidelines are included, making this an indispensable reference for students Public relations Chris Skinner; Llew von Essen Trung tâm Học liệu Trường Đại học Trà Vinh