rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
  title info: title
  name:
    name part: Skinner, Chris
    role:
      role term: creator
  name:
    name part: Chris Skinner; Llew von Essen
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Oxford,NewYork
    publisher: Oxford University Press
    date issued: 1991
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: 398 p.
    extent: ill.
    extent: 23 cm
  abstract: This authoritative textbook on the practice of public relations in Southern Africa has been thoroughly revised and updated to reflect the most recent trends and developments in public relations. Expanded discussions have been included on such topics as the multicultural nature of South African society, ethics in public relations and promotional strategies. The application of modern technology is dealt with in depth, and includes such issues as compiling a research brief and planning and presentation using the latest technology. New case studies such as those on the National Lottery and the Arrive Alive campaign have been added. Existing case studies have been updated to expose students to relevant and current public relations issues. Extensive and comprehensive checklists and protocol guidelines are included, making this an indispensable reference for students
  note: Chris Skinner, Llew von Essen
  subject:
    topic: Public relations
  classification: 659.20968
  classification: C313
  identifier: 0195780558
  identifier: 9780195780550
  record info:
    record creation date: 210423
    record identifier: TVU_12518