rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Introduction to marketing
  title info:
    sub title: theory and practice
  title info: title
  name:
    name part: Palmer, Adrian
    role:
      role term: creator
  name:
    name part: Adrian Palmer
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Oxford,New York
    publisher: Oxford University Press
    date issued: 2009
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxiii, 551 p.
    extent: ill.
    extent: 25 cm
  abstract: This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects. Underlying much of the discussion in this book is the interplay between marketing as a science and as a creative art.Current developments in the Internet are reflected in the case studies and vignettes in each chapter, and the growing recognition of the social responsibilities of marketing is stressed throughout the book. The book has been divided into fourteen chapters arranged in four parts. In the real world, however, marketing cannot be neatly compartmentalised in this way. With a holistic vision, it will be seen that any change in one aspect of marketing is likely to have consequences on other aspects
  note: Adrian Palmer
  subject:
    topic: Marketing
  classification: 658.8
  classification: A102
  identifier: 0199557446
  identifier: 9780199557448
  record info:
    record creation date: 210423
    record identifier: TVU_13066