rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Creative strategy in advertising
  title info: title
  name:
    name part: Drewniany, Bonnie L.
    role:
      role term: creator
  name:
    name part: Bonnie L. Drewniany; A. Jerome Jewler
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Australia,[London]
    publisher: Wadsworth Cengage Learning
    date issued: 2008
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 332 p.
    extent: ill.
    extent: 26 cm
  abstract: 1. creativity 2.Branding 3. Diversity 4.Fact Finding 5. Strategy 6. Ideas 7. Words on Paper 8.Layouts 9. Radio 10. Television 11. Direct Maketing 12.The internet 13. Integratea maketing 14. Client Pitches
  note: Bonnie L. Drewniany, A. Jerome Jewler
  note: Included index
  subject:
    topic: Advertising copy; Advertising layout and typography
  classification: 659.132
  classification: B431
  identifier: 0495096202
  identifier: 9780495096207
  record info:
    record creation date: 210423
    record identifier: TVU_13417