rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Basic marketing research
  title info: title
  name:
    name part: Churchill, Gilbert A.
    role:
      role term: creator
  name:
    name part: Gilbert A. Churchill; Tom J. Brown
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Australia
    publisher: Thomson/South-Western
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxv, 593 p.
    extent: ill.
    extent: 27 cm
  abstract: Market research surveys are the stock in trade for gathering any sort of market information. The aim is to gather information from a small sample of a market in order to be able to predict what the whole market wants
  note: Gilbert A. Churchill, Tom J. Brown
  subject:
    topic: Marketing research
  classification: 658.83
  classification: Ch521
  identifier: 0324361025
  identifier: 9780324361025
  record info:
    record creation date: 210423
    record identifier: TVU_13548