rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Cause for concern : results-oriented cause marketing / Stephen M. Adler
  name:
    name part: Stephen M. Adler.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Mason, Ohio
    publisher: Thomson/South-Western
    date issued: 2006
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: Eng
  physical description:
    form: print
    extent: 149 p.
    extent: ill.
    extent: 24 cm
  abstract: A business case for cause-related marketing -- Building your business's case for cause-related marketing -- Win/win philosophies for cause-related marketing partnerships -- Expanding the bandwidth of cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico case study -- BMW and Komen Foundation's "ultimate drive" case study -- The fight against cardiovascular disease case study -- The evolution of smoking case study -- Best practices -- Opportunities in cause licensing -- The charity brands marketing monitor and index -- Building the action plan.
  subject:
    topic: Social marketing.; Social responsibility of business
  classification: 658.8
  classification: ST206
  identifier: 324311303
  record info:
    record creation date: 210423
    record identifier: TVU_13709