http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Cause for concern : results-oriented cause marketing / Stephen M. Adler
A business case for cause-related marketing -- Building your business's case for cause-related marketing -- Win/win philosophies for cause-related marketing partnerships -- Expanding the bandwidth of cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico case study -- BMW and Komen Foundation's "ultimate drive" case study -- The fight against cardiovascular disease case study -- The evolution of smoking case study -- Best practices -- Opportunities in cause licensing -- The charity brands marketing monitor and index -- Building the action plan.
Social marketing.; Social responsibility of business