01365nam a2200265Ia 4500 TVU_13733 210423s9999 xx 000 0 und d 0324222580 9780324222586 Eng 658.84 M302R Czinkota, Michael R. The R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina. Mason, OH,Australia Thomson xiii, 252 p. ill., map 24 cm. Includes bibliographical references and index Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting. Export marketing. American Marketing Association Trung tâm Học liệu Trường Đại học Trà Vinh