00996nam a2200253Ia 4500 TVU_13792 210423s9999 xx 000 0 und d 1861521464 9781861521460 eng 658.8 R434 Ros Jay Marketing on a budget Ros Jay London,Boston International Thomson Pub. Europe 1998 viii, 216 p. 25 cm + A direct working manual to maximize useful practical tips and hints. Explaining ways to save money on buying in marketing information or expertise, this text also demonstrates many of the skills that companies with higher budgets would farm out. It includes anecdotes and examples which draw on the experience of people who have achieved successthrough low budget marketing themselves Marketing; Marketing Ros Jay Trung tâm Học liệu Trường Đại học Trà Vinh