rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Accountable marketing
  title info:
    sub title: the economics of data-driven marketing
  title info: title
  name:
    name part: Rosenwald, Peter J.
    role:
      role term: creator
  name:
    name part: by Peter J. Rosenwald
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Chicago, Ill.],New York, NY
    publisher: AMA,Thomson
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxv, 336 p.
    extent: ill.
    extent: 24 cm
  abstract: Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. If you could differentiate between your best customers, your marginal customers and your worst customers, would you spend your marketing monies the way you do today? If youÂ're like most marketers, you would not. Then get yourself a copy of Accountable Marketing, and together with its CD of 35 Interactive Templates, discover how to concentrate your marketing expenditures for greater profits
  note: by Peter J. Rosenwald
  note: Includes bibliographical references and index
  subject:
    topic: Marketing; Marketing; Marketing
  classification: 658.8
  classification: P207
  identifier: 0324203594
  identifier: 9780324203592
  record info:
    record creation date: 210423
    record identifier: TVU_13851